Don Q is a Puerto Rican rum, distilled, manufactured, bottled, and distributed by Destilería Serrallés from its corporate facility in Ponce, Puerto Rico. Don Q, "Puerto Rico's best-known rum", is the top-selling rum in Puerto Rico, where over 70% of the rum consumed in the United States is produced. The rum derives its name from Don Quixote, the protagonist in Miguel de Cervantes' classic Spanish novel. The rum is sold internationally, competing against Bacardi for market share. Available in the continental United States since June 2009, Don Q continues to outsell Bacardi in Puerto Rico.
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